Marketo Subject Matter Expert

Bucharest, RO
Enterprise Operations
Professional

Marketo Subject Matter Expert

Bucharest, RO
Enterprise Operations
Professional

Introduction
The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business. Skilled to match pace of IBM’s transformation initiatives and keep current on marketing technology capabilities, perpetually.

Your Role and Responsibilities

Builds and publishes complex end to end programs on Marketo independently, based on specifications
Proactively suggests improvements to campaign design
Understands Marketing Automation in overall Marketing structure
A/B Testing and Optimization
Delivers operations reporting and optimization
Data management and governance
Email deliverability
Partners to define and deliver against KPIs
Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
Represents discipline on transformation projects and key marketing initiatives
Executes within Marketo across all Core and Hub requirements
Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance.

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Required Technical and Professional Expertise

Marketo / Unica / any Marketing Automation tools tool Knowledge is critical to success in this role
A/B Testing and Optimization knowledge is an advantage
Email marketing, basic SQL & basic HTML knowledge is an advantage
Logical thinking
Analytical & data driven
Attention to details
Good Communication skills
Excel skills
Change & growth-oriented mindset
Curiosity and ongoing learning desire
This is a Hybrid role, attendance to the office will be required only 3 times peer week.

Preferred Technical and Professional Expertise
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About Business Unit

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Other Relevant Job Details

Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Key Job Details

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