Job Title: Area Sales Manager
Location: Hertfordshire
Responsible to: Regional/Branch Manager
Working hours: 8:30 – 17:00 Monday- Friday
Main purpose of the role: Lead sales to achieve budgeted levels of sales and profit and excellent customer service.
JOB DESCRIPTION
Principal duties and responsibilities:
- Develop and implement strategies to achieve short, medium and longer term budgeted sales and margin.
- Manage and develop Equipment and Aftermarket sales.
- Maintain an updated knowledge of competitor activity and plans, taking action and making recommendations as necessary.
- Manage the commercial position of the Company in its market, taking a balanced view of market share growth and margin improvement.
- Manage pricing and negotiate prices for new business within set parameters to achieve budgets and Company plans.
- Take responsibility for promotion of company including organisation and attendance at trade shows.
- Manage costs to achieve budgeted levels.
- Represent the company with customers and elsewhere as needed, making visits as necessary.
- Be proactive in anticipating and identifying potential issues affecting the business and take required corrective action/ make recommendations as necessary.
- Assist in the development of the annual sales target
- Take a lead position in all areas of business to resolve problems of supply, quality, liability, debt collection, etc. ensuring a satisfactory outcome and looking for a win-win position where possible.
- Assist the company in driving product development
- Responsible for administration activities such as quotation logs and crm system
- Report on activities as necessary
