Job Information
State of Minnesota Communications Specialist 2 - Associate Digital Strategist in St. Paul, Minnesota
Working Title: Associate Digital Strategist
Job Class: Communications Specialist 2
Agency: Explore Minnesota
Job ID : 76626
Location : St. Paul
Telework Eligible : Yes
Full/Part Time : Full-Time
Regular/Temporary : Unlimited
Who May Apply : Open to all qualified job seekers
Date Posted : 05/13/2024
Closing Date : 06/03/2024
Hiring Agency/Seniority Unit : Explore Minnesota / Explore MN Tourism - MAPE
Division/Unit : Explore Minnesota Tourism / Digital Strategy Unit
Work Shift/Work Hours : Not Applicable Shift
Days of Work : Monday - Friday
Travel Required : No
Salary Range: $27.58 - $40.49 / hourly; $57,587 - $84,543 / annually
Classified Status : Classified
Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE
FLSA Status : Nonexempt
Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes, required to be in the St. Paul office every Wednesday
The work you'll do is more than just a job.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
This position plays a key role within the Digital Strategy Team,serving as the team lead for Explore Minnesota’s agency-wide suite of email marketing products, as well as a key contributor for social media, with a special focus on paid social. Associate Digital Strategist serves as a subject matter expert to the Digital Strategy Manager and other members of the EM staff and team. The incumbent oversees day-to-day operations of the EMN email marketing products under the general supervision of the Digital Strategy Manager, responsible for developing and carrying out email marketing, including recurring newsletters and targeted campaigns, to drive ROI and web traffic using a industry-standard email marketing platform. The Associate Digital Strategist works closely with the Senior Digital Strategist – Social to plan and execute paid and organic social strategy. This position is also responsible for production graphic design within an already-established brand and campaign framework and manages the EMN branded photo and video libraries.
Required to be in the St. Paul office every Wednesday.
Job duties include, but are not limited to:
Provide strategy, coordination, and design for Explore Minnesota’s suite of email marketing products.
Paid social media contributor for Explore Minnesota.
Graphic designer and asset manager for Explore Minnesota’s email and digital products and other agency products as needed.
Support the Digital Strategy team and other Agency leadership as assigned and needed.
Minimum Qualifications
To be qualified and considered for this position, applicants must meet all of the minimum qualifications listed below. Ensure that your resume/application clearly describes your experience in the areas listed below and indicates the dates that include the month day and year for each job held.
Only applicants whose resume/application clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.
- Two (2) years of professional experience in a Communications, Marketing, Journalism, graphic design and multimedia production, creative writing, digital marketing, web design, or closely related field.
A Bachelor’s degree in Communications, Marketing or Journalism may substitute for one (1) year of professional experience; OR a Master’s degree in the above fields may substitute for eighteen (18) months.
Demonstrated professional experience in email marketing, marketing automation, and/or social media management.
Proficiency in online tools, including mass email communication tools, photo storage solutions, and graphic design software.
Demonstrated professional experience in graphic design, especially within the context of an already-established brand framework.
Experience writing and editing for dissemination to broad audiences.
Knowledge of strategic communication and marketing principles.
Project management experience, including projects that are wide-ranging, cross-functional, and obtuse in nature.
Skill in online technology sufficient for creation and curation of social media content.
Preferred Qualifications
Experience working as a part of a cross-functional team.
Knowledge of audience segmentation and list management and evaluating the success of email marketing campaigns in a competitive environment.
Knowledge of paid social media buying strategies and other forms of media buying.
Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures
Additional Requirements
This position requires successful completion of the following:
Resumes of all applicants to this posting will be evaluated against the Minimum Qualifications stated above. If your skills match the required skills for this position, the department may contact you. Employee reference checks will be conducted on all finalists. This may include a review of documentation related to job performance and education. It includes contact with the applicant's current and/or former employers.
A Criminal Background Check will be conducted on all finalists for this position. A criminal conviction will not automatically remove you from consideration for employment.
When the position requires travel and the applicant drives a state owned or leased vehicle, a driver's license record check will be conducted.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
AN EQUAL OPPORTUNITY EMPLOYER
Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.
Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.