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Marketing Manager

Location United States - California - Santa Clara Category Marketing
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JOB DESCRIPTION

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title

Marketing Manager

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott Vascular provides innovative, minimally invasive and cost-effective products for treatment of vascular disease. Our extensive portfolio includes coronary drug-eluting & bare metal stents, guide wires, balloon dilatation catheters, imaging catheters and software, vessel closure devices, peripheral stents, peripheral & coronary atherectomy devices, and thrombectomy devices.

We currently have an opportunity at our St. Paul, MN or Santa Clara, CA locations for a Marketing Manager for Global advanced vessel preparation therapies. This role will be responsible for contributing to the on-going success and growth of the advanced vessel preparation products business. In this role, you will represent Upstream Global Marketing on cross-functional teams/groups for your assigned projects and help develop new products or enhance existing product(s) or product line(s). You will provide technical and product expertise to the downstream and commercial teams on products on the roadmap.

Main Responsibilities

  • Collect and interpret voice of customer (VOC) input and monitor competitive activity in order to define market requirements and contribute toward market research to help inform the business plans
  • Monitor, analyze, and evaluate product performance, domestic & international market trends, consumer behavior, and competitor activity to identify market and/or new product opportunities for the product/service.
  • Develop the business case for new opportunities including defining the market and customer needs, financial modeling and data analysis to quantify the sales and profit, value proposition and assessing the strategic fit
  • Collaborate closely with R&D to translate customer requirements into innovations
  • Work with clinical, regulatory, R&D and other functions to help inform the pipeline strategy
  • Provide leadership by representing the customer with internal project teams. Manage the marketing aspects of projects involving cross functional groups
  • Provides leadership for assigned programs as the product expert to downstream and commercial marketing teams and with customers. Partners with downstream and commercial teams to develop initial launch and communication plans
  • Prior experience and comfort presenting to, working with, and negotiating with cross-functional teams to execute global market strategies and actionable market plans to advance the business and generate value within a portfolio
  • Understands project timeline and makes and presents recommendations based on risk analysis when project is off course.

EDUCATION AND EXPERIENCE YOU’LL BRING

Required Qualifications

  • Bachelors Degree with at least 8-10 years related experience, with at least one yr experience in marketing or product management, or MBA with 6 yrs related experience.
  • Product management experience in medical products or services preferred. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Preferred Qualifications

  • Strongly Preferred Experience conducting market research, obtaining VOC input, and translating into customer requirements for new products.

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.



The base pay for this position is $146,700.00 – $293,300.00. In specific locations, the pay range may vary from the range posted.

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Job Id 31102686 Location United States - California - Santa Clara Medical surveillance Not Applicable Division AVD Vascular Travel Yes, 20 % of the Time Additional Location Significant work activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day); Keyboard use (greater or equal to 50% of the workday)

CREATING POSSIBILITIES

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AN EQUAL OPPORTUNITY EMPLOYER

Abbott welcomes and encourages diversity in our workforce including Minorities, Women, Individuals with Disabilities and Protected Veterans.

> EEO (ENGLISH)               > EEO (SPANISH)                > PAY TRANSPARENCY NONDISCRIMINATION PROVISION

We provide reasonable accommodation to qualified individuals with disabilities. U.S. residents only: To request accommodation, please call 224-667-4913 or email corpjat@abbott.com.