WI3663678

1

First Shift (Day)

32

JOB REQUIREMENTS: Overview Marketing Manager is responsible for
providing leadership in areas of marketing, public relations, promotion,
and partner liaison. The Marketing Manager will assist in designing
campaigns, policies, and strategic business plans to achieve objectives
established by Snap-on Equipment Solutions (EQS) Management team.
Responsibilities Participates in the development of short and long-term
planning objectives that will assure the continued profitable growth of
the company and translates these into effective marketing strategies.
Retains accountability for the development and implementation of the
annual marketing plan and budget. Designs and implements overall
marketing strategy and specific campaigns designed to increase the
branding, visibility and demand for company specific products and
services. Coordinates translation of documentation and application user
interface text into required languages Assists in creating and editing
marketing materials, product requirements documents, and other support
documentation as requested. Monitors the effectiveness of each component
of the marketing strategy to ensure maximum return on investment.
Establishes and maintains close relationships with key strategic
partners - individuals and organizations - who can influence positively
the media presence and/or the service revenues of the company. Manages
the content of the corporate internet site and components of the
intranet, working with external and internal third-parties who may be
responsible for delivering portions of these sites. Participates with
business development in establishing contracts with clients and
purchased services that translate into increased revenue, profitability,
and market share. Strives to understand and remain current with the
various technologies that the company uses in its work and with all
relevant technologies in systems integration, application development
and business solutions. Performs key support in the Pursuit Process with
brand generation specific to the proposal and in making sure that our
presentations and proposals are clear, concise, and targeted. Works in
conjunction with Marketing to conduct user forums, focus groups that
collects analyzes and interprets customer, market and segment data into
useful Voice-of-Customer (V.O.C.) information. In conjunction with
Marketing, to measure the effectiveness of marketing efforts and predict
future market conditions and potential. Analyzes competitive strategies
and tactics and works with Marketing to devise division strategies.
Obtains customer/prospect feedback on effectiveness of marketing efforts
and use of part and service products. Works closely with Marketing to
direct research to remain current on industry developments. Manage and
coordinate staff resource assignments for multiple projects. Manage
administrative details, including preparing budgets and status reports,
instructing staff on policies/procedures. Qualifications Minimum
undergraduate degree in marketing or a closely related field, or
post-graduate qualification in marketing. At least 4 years\' experience
in a career that includes experience in Public Relations and Internet
Marketing as well as traditional print marketing, branding, and partner
liaison, preferably in a Consulting, Computing, other Service-oriented,
High-Tech, or Advertising environment. Qualifications and expertise in
graphic and creative design, web design, journalism and/or public
speaking. Proven record and thorough knowledge of all aspects of
corporate marketing including internet and digital strategies.
Demonstrated success in assimilating corporate vision, architecting
strategy and translating it To view the full job description please use
the link below. https://www.aplitrak.c \*\*\*\*\* APPLICATION
INSTRUCTIONS: Apply Online:
https://www.aplitrak.com/?adid=YmJnZW5lcmljLjUyOTY2Ljg3NzBAc25hcG9uY29tcC5hcGxpdHJhay5jb20

Attn: Human Resources - SNAP-ON INC
7939 N Faulkner Rd
KENOSHA, WI 53143