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Associate Manager, Global Consumer - RACINE, WI,

Job Information

Job Order ID :
WI3668090
# of Positions :
1
Minimum Education Level :
Bachelor's Degree
Experience Required :
Training :
Bachelors Degree
Duration :
Shift :
First Shift (Day)
Hours per week:
40

Job Description

 
JOB REQUIREMENTS: Associate Manager, Global Consumer Insights & Business
Analytics - 26439 DESCRIPTION/RESPONSIBILITIES: The Global CIBA
Associate Manager will work with the marketing team in creating &
implementing brand strategy, developing white space innovations, and
executing insightful communications. The CIBA Associate Manager will
ensure, through both qualitative and quantitative methods, that the
marketing team is driving a consumer-first agenda. The CIBA Associate
Managerwill drive the direction of decision-making through a clear
understanding of the category landscape, brand positioning (SCJ brands
and competitors), the needs and trends driving each category, and the
human insights behind successful marketing activations. Essential Duties
and Responsibilities: This position will report to the Consumer Insights
& Business Analytics Director, with key responsibilities to build a
learning agenda for strategic initiatives in collaboration with the
marketing & R&D teams. Specifically, the Global CIBA Associate Manager,
will deliver strategic consumer insights to further grow the brand
through innovation and brand building initiatives. Strategy and Branding
\* Embed the understanding of the target audience, consumer attitudes
and behaviors and product usage/benefits into the development of brand
strategy documents, including Brand Hearts, Architecture, and Audience.
\* Manage the design, execution, analysis, and
implication/recommendation communication of insight and analytics
projects/initiatives to drive business decisions. Innovation ideation &
development \* Track category performance & drive diagnostics to
identify growth opportunities. \* Guide the development of new concepts
and ideas, using consumer feedback to optimize. \* Test ideas on a
regular cadence in partnership with the marketing team to ensure a
robust funnel of ideas is consistently being generated. Communications
Development and Research \* Support the development of insightful
communications that are fueled by consumer needs. Evaluate early-stage
ideas and final executions, ensure appropriate optimizations are made
before in-market launch. Monitor performance of communications in-market
and evaluate competitive communications regularly. Trends and
Competitive Monitoring \* Update broader internal team on macro trends,
category trends, and economic/social trends. \* Develop formal trends
tracking program with the team, using them as input for new products
ideas to fuel the innovation funnel. Packaging (2D/3D) & Formula \*
Support brand and R&D teams in evaluating new packaging and formula
options, including artwork (2D), structures (3D) and formulas. Evaluate
new tools and agencies \* Evaluate new and faster methodologies in the
market research industry. \* Pilot new methods and with the goal of
finding go-to partners for the future business. BENEFITS AND PERKS: SC
Johnson\'s total compensation packages are at or above industry levels.
In addition to salary, total packages may include bonuses, long-term
incentives, matching 401(k) contributions and profit sharing based on
company profitability, job level and years of service. As a family
company, we\'re committed to providing benefits such as subsidized
health care plans, maternity/paternity/adoption leave, flexible work
arrangements, vacation purchase options, recreation and fitness centers,
childcare, counseling services and more. Equal Opportunity Employer The
policy of the Company is to ensure equal opportunity for all qualified
applicants and employees without regard to race, color, religion,
gender, marital status, sexual orientation, national origin, ancestry,
age, gender identity, gender expression, disability, citizenship,
pregnancy, veteran status, membership in any active or reserve component
of the U.S. or state military forces, genetic history or information or
any other category protected by law. \*\*\*\*\* OTHER EXPERIENCE AND
QUALIFICATIONS: Required Skills / Experience / Competencies: \*
Bachelor\'s degree \* 4+ years of relevant experience \* Qualified
candidates must be legally authorized to work in the United States
Preferred Skills / Experience / Competencies: \* Advanced degree in
research, psychology, business preferred. \* CPG experience (preferred)
\* Global experience/exposure \* Experience of working in a matrix
organization \* Conduct analysis using in-house analytics tools and be
comfortable analyzing a range of social and business data. \* Ability to
synthesize data and define root cause factors across multiple data
sources to build and tell a compelling action-oriented consumer story
with credibility to different stakeholders. \* Act as an owner and
manage the design, execution, analysis, and implication/recommendation
communication of insight and analytics projects/initiatives to drive
business decisions. \* Demonstrate strong Intellectual Curiosity (ex:
exploring trends and adjacent category activity to inform brand and
product stories) \* Comfort with ambiguity and ability to navigate
dynamic project scopes. Job Requirements \* Full-time, office
environment \* Occasional travel including international \* Eligible for
remote work one day per week \*\*\*\*\* APPLICATION INSTRUCTIONS: Apply
Online:
https://ars2.equest.com/?response_id=2e6eb1b7a4a33fd00a0be5aa63f5441a
Other: Applicants ONLY to apply via URL link provided! Qualified
females, minorities, and special disabled veterans and other veterans
are encouraged to apply.

Company Information

Name :
S C JOHNSON & SON INC

Application Information

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