Public Relations Lead Assurance, Assistant Director
Job description
Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.
The opportunity
We are seeking an experienced and dynamic PR Associate Director to join our team. The ideal candidate will be responsible for developing and executing strategic public relations plans that enhance the company's brand, increase visibility, and support business objectives. This role requires a creative thinker with excellent communication skills and a proven track record in managing media relations and public perception. This role will support within EY's Assurance practice and should help the firm gain positive exposure and create business opportunities. In this role, you'll act independently and interact frequently with the firm's leaders. You’ll serve as the first point of contact for media inquiries, assist firm leadership and teams by building media relationships, thought leadership and delivering strategic messaging to the marketplace. This will involve a combination of proactive media outreach and deadline-driven, reactive media relations, as well as working with agencies, that requires constant collaboration with firm leadership and region and global communication teams.
Key Responsibilities:
- Partner with EY management, to understand business objectives and establish PR programs that promote the firm
- Develop and implement comprehensive PR strategies that align with the company's goals and objectives.
- Manage and oversee all public relations activities, including media relations, press releases, social media and work with our BMC leader on crisis management.
- Build positive relationships with key media contacts to gain positive exposure for the firm, which should lead to business opportunities
- Create and distribute compelling content, including press releases, articles, and social media posts.
- Promote EY through media briefings, news releases, events, round tables and articles
- Coordinate national PR strategies with regional public relations efforts, to help promote the firm across multiple venues
- Develop multi-disciplinary PR/Communications plans to highlight EY's talents and market leadership
- Collaborate with BMC team, including marketing, communications and executive leadership, to ensure cohesive messaging.
- Analyze appropriate communications channels, to build awareness of the firm's key messages
- Contribute to EY’s national thought leadership development and executive visibility
- Prepare and train company spokespeople for media interviews and public appearances.
- Analyze PR campaign performance and provide regular reports to senior management.
- Gain a good understanding of the firm's practice area
- Work with minimal supervision in a fast-paced, deadline-oriented environment
Skills and attributes for success:
- Adept at overseeing press collateral development along with retaining and managing outside PR agency support
- Strong understanding of media relations, crisis communication and brand management.
- Ability to think strategically and creatively to develop innovative PR campaigns.
- Knowledge of digital marketing and social media strategies.
To qualify for the role, you must have
- 7-plus years of public relations/communications-related experience
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field or equivalent experience
- Demonstrated success in building internal and external relationships at a senior level with a proven track record of success in public relations
- Understanding of the complexities of dealing with the media — identifying opportunities without creating risks
- Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
- Excellent project management skills, team building and interpersonal communication skills
- Demonstrated ability to build and maintain relationships with media and stakeholders.
- Experience in managing a team and working collaboratively across departments.
- Supervisory skills, including delegating, coaching, defining expectations, etc
Ideally, you’ll also have
- Master’s degree in Public Relations, Communications, Journalism, or a related field
- Ability to drive the content and initiatives behind strategic touch points and relationship-building efforts
- Possesses deep knowledge in public relations and communications plans
- Ability to analyze appropriate communications channels to build awareness of the firm’s key messages
- Adept at working on client-related projects
- Strong technology skills and knowledge of AI
What we look for
We’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.
Assurance services
Assurance inspires the confidence and trust that help enable a complex world to work.
Organizations are operating in a rapidly changing business environment, with increasingly complex regulatory requirements. In such circumstances, it is vital to maintain confidence and trust.
The purpose of EY Assurance is to inspire the confidence and trust that help enable a complex world to work. EY Assurance services help to support organizations in promoting investor confidence, managing regulatory responsibilities and supporting long-term, sustainable economic growth. In doing so, we protect and serve the public interest and promote transparency.
Our Assurance services – comprising Audit, Financial Accounting Advisory Services and Forensic & Integrity Services – provide insights and technical knowledge across geographies.
We serve global and local clients with the same intensive focus on quality, build integrated teams and innovate to transform service delivery.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.