Assistant Sales Manager and Finance Backup

Founded in 1912, Farrow Harley-Davidson is America’s oldest Harley dealer. As one of the oldest and strongest brands available, our Farrow East and Farrow North employees use their passion for Harley Davidson to provide excellent customer service.

In order to be eligible for employment with Farrow Harley-Davidson, you must possess and maintain a valid driver’s license that contains 6 points or lower, and be able to pass an initial drug and background screening. You must also have a valid Ohio motorcycle license.

About the role: Lead individual teams within the Sales department while focusing on customer and employee retention. Set the tone in a fun, upbeat environment. Achieve success with our revolutionary, proven, sales process that is all about creating a better motorcycle buying experience with happy/motivated employees, who love what they do.

Key Competencies

• Motorcycle Sales
• Customer Service
• Management
• Team Building/Training
• KPI Tracking

Major Duties and Responsibilities

Motorcycle Sales

• Attain new and pre-owned sales quotas as agreed upon with the sales manager
• Follow the dealership’s sales process and maintain accurate records of customer interactions
• Develop and follow-through on proactive, outbound prospecting plans utilizing both internal and external sources. Break monthly goals for phone calls, outbound contacts, keep appointments, etc. into daily and weekly targets; be accountable
• Use floor time effectively to determine and meet customer needs and solicit sales of all products
• Present the features of all products to customers along with their benefits. Provide informative walk-around presentations
• Show each customer advantages of products over competing brands
• Cross sells additional parts, accessories, F&I products, etc. with all new and pre-owned vehicles. Use dealership approved responses for F&I inquiries
• Maintain profit margin objectives for all vehicle sales
• Follow procedures to ensure timely and proper completion of all paperwork
• Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel

Customer Service

• Greet customers immediately, in a courteous and friendly manner
• Handle telephone transactions quickly and courteously
• Ensure customers are properly qualified for needs, wants, and ability to buy
• Give each customer a sales process overview
• Follow the C.U.S.T.O.M. sales process and employ a value-based selling methodology so that all customers receive consistent treatment when doing business
• Lead each customer thoroughly and thoughtfully through the dealership’s value creation model prior to sitting down
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases
• Conduct a road test and pre-delivery inspection prior to delivery to the customer
• Discuss the CSI survey with each customer to increase the number and favorability of responses
• Ensure the delivery to the customer is a memorable experience which endears the customer to the dealership
• Handle customer questions, objections and complaints with ready, direct and honest responses. Be reasonable, empathetic, and positive. Demonstrate not only our commitment to retaining the customer, but why they should do business with us
• Use the CRM system effectively to make regular customer contacts and deliver prompt personal follow-ups to encourage additional sales and ensure customer satisfaction

Supervisory Responsibilities

• Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
• Train all sales personnel.
• Ensure adherence to policies and procedures for the Sales Department in concert with the Sales Manager and/or General Sales Manager.
• Model and expect from your team superior customer service.
• Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
• Assist the General Sales Manager and/or Sales Manager with recruiting, interviewing, hiring and firing of employees.
• Recruit, train, motivate, counsel and monitor the performance of individual sales teams.

The duties and responsibilities defined above are not an all inclusive list, but a general summary of typical duties. Individuals in this position may be asked to perform a wide range of related tasks to ensure that the sales and service goals for the team are met and that the highest level of customer service is always provided.

Requirements:

• Minimum 3-years auto or motorcycle sales experience required
• Auto or motorcycle sales management experience preferred but not required
• High School Diploma or equivalent degree or greater required
• Ability to take initiative and problem solve
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them
• Applicable experience in big ticket retails sales strongly preferred
• Excellent verbal and written communication skills
• Ability to present oneself as well as the company in a professional manner
• Knowledge of applicable laws/policies/principles/etc.
• Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus
• Interpersonal skills and customer service skills required
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership or the demonstrated ability to quickly learn
• Proven track record of meeting and exceeding sales goals
• Excellent customer service, organizational, and negotiation skills
• Experience with CRM and or computerized inventory systems, or the ability to quickly learn

• Valid driver's license and motorcycle endorsement as well as current Ohio salesperson’s license
• Proper PPE when moving and or riding motorcycles

Employee Benefits Overview

• Competitive PPO medical insurance with offered HSA option
• Dental and vision insurance plans
• Short-term disability insurance
• Long-term disability insurance
• Voluntary life insurance, critical illness, accident insurance, cancer insurance and hospital indemnity insurance plans
• Voluntary tool insurance
• Voluntary pet insurance
• Employee Assistance Plan
• Employer paid subscription to Calm Health
• Generous paid time off (PTO) policy including vacation and sick days
• Paid holidays
• 401(k) retirement plan with annual discretionary profit-sharing contribution
• Professional development opportunities such as training and technician tuition assistance
• Employee discount pricing
• Wellness initiatives