Job Listing
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| Job ID: 13959081 |
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| Job Location: |
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| How to Apply: | To see employer contact information, log in or register. |
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| Job Title: | Assistant Director of Marketing |
| Work Type: | Work Days: Work Vary: Yes , Shift: Other, Hours Per Week: 40, Work Type: Regular |
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| Salary Offered: | Unspecified |
| Benefits: | Unspecified. |
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| Physical Required: | Unspecified |
| Drug Testing Required: | Unspecified |
| Education Required: | Bachelor's Degree |
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| Experience Required: | Unspecified |
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| Required Skills: | Please see the job description for information about required job skills. |
| Preferred Skills: |
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| Job Description: |
Job ID359909
LocationTwin Cities
Job FamilyMarketing & Communications
Full/Part TimeFull-Time
Regular/TemporaryRegular
Job Code9703MK
Employee ClassAcad Prof and Admin
About the Job
Summary
Develop, direct, coordinate, and execute strategic marketing plans for assigned sports. Work with the coaches, support staff, and administration for sports to ensure their stories are being communicated to stake holders and their events are attended by the greatest amount of people possible while turning those events into revenue-generating opportunities for the University of Minnesota Athletic Department. Increase attendance and revenue at/from Gopher sporting events by positioning tickets for sale and leveraging relationships with season ticket holders, targeted groups and other interested parties. Entertain fans at games and provide them with an all-around positive customer experience to encourage retention and future revenue generation. Evaluate, nurture, and perpetuate the Gopher Sports brand in a way that's congruent with the University of Minnesota. Commit to adhering to all rules and regulations of the Department, the University, the Big Ten Conference, and the NCAA. Assist in advancing the department's mission, vision, and strategic plan including its commitment to equity and diversity by demonstrating an ability to effectively communicate and create content that exhibits cultural competency and by designing marketing plans for outreach to diverse communities. Supervision is only generally required when there are repeat problems or missed deadlines.
40% - Plan and implement strategic and comprehensive advertising and promotional campaigns for assigned sports, utilizing traditional and non-traditional vehicles to communicate with stake holders about upcoming events and to drive season, single game, and group ticket sales. Collaborate with Athletic Communications, Ticket Sales and Service, Golden Gopher Fund, and other internal departments to unify messages to donors, ticket purchasers, and fans.
40% - As part of the overall marketing plan for each sport, develop, direct, execute, and evaluate all in-game marketing aspects for assigned sports. Work with Gopher Digital Productions to create entertaining in-game content that corresponds to the University of Minnesota and Gopher Sports brand. Work with Gopher Sports Properties to appropriately plan and activate sponsorship promotions at Gopher sporting events.
10% - Partner with all affiliated groups, including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for assigned sports.
5% - Conduct research on Gopher Sports stakeholders (season ticket holders, single-game purchasers, students, Minnesota residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of the University of Minnesota Athletic Department. Also, utilize the research findings to evaluate current initiatives and modes of operation to determine their current efficiency and effectiveness.
5% - Other duties as assigned
Salary range for this position is $50,000-$52,000.
Qualifications
Qualifications:
Required: BA/BS + at least four years of experience OR Master's degree in Communications, Journalism, Marketing, Art or related field + at least 2 years of experience.
Preferred:
Experience with NCAA Division 1 athletic programs or professional sport experience.
About the Department
With more than 140 years of tradition, Gopher Athletics is one of the oldest and most decorated athletics departments in the country. Minnesota was a charter member of the Big Ten Conference - our teams have won more than 200 conference titles to go with 26 national titles. There are more than 600 student-athletes and nearly 300 full-time employees in our athletics department. That community has built Minnesota into a nation's top-ranked public school with respect to student-athlete academic performance in each of the past four years, a span of time during which the Gophers have won 13 conference team titles and a collection of individual conference and national crowns. Housed in the historic Dinkytown neighborhood on the northern edge of the University campus, Gopher Athletics is succeeding against a backdrop unique in college athletics, nestled at the heart of a bustling, modern metro area. We are proud of our decorated history, but we are prepared to achieve even greater success in the years to come. Ski-U-Mah!
Benefits
Working at the University
At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.
The University also offers a comprehensive benefits package that includes:
Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree-seeking programs supported by the
Low-cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer-paid life insurance
Employee wellbeing program
Excellent retirement plans with employer contribution
Public Service Loan Forgiveness (PSLF)
Financial counseling services
Employee Assistance Program with eight sessions of counseling at no cost
Please visit the for more information regarding benefits.
How To Apply
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About the U of M
The University of Minnesota, Twin Cities (UMTC)
The University of Minnesota, Twin Cities (UMTC), is among the... For full info follow application link.
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.
Refer to ID 78472928 when applying |
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