Job Listing
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| Job ID: 13937020 |
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| Job Location: |
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| How to Apply: | To see employer contact information, log in or register. |
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| Job Title: | Product Marketing Manager |
| Work Type: | Work Days: Work Vary: Yes , Shift: Other, Hours Per Week: 40, Work Type: Regular |
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| Salary Offered: | Unspecified |
| Benefits: | 401(k) or other retirement, Dental Insurance, Health Insurance, Holidays, Sick Leave or PTO, Vacation or PTO |
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| Physical Required: | Unspecified |
| Drug Testing Required: | Unspecified |
| Education Required: | Bachelor's Degree |
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| Experience Required: | Unspecified |
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| Required Skills: | Please see the job description for information about required job skills. |
| Preferred Skills: |
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| Job Description: |
Description
Be yourself at Protolabs
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels you are valued in the workplace. Do you not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.
Why Protolabs?
We are the leaders in digital manufacturing. We hire designers, engineers, developers, and creative thinkers who tackle their roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what they do. It's our people who fuel our creativity and make our culture feel like home.
Join our team as a Product Marketing Manager for Injection Molding!
This is a hybrid role (T, W, Th in office) located at HQ in Maple Plain, MN.
We are adding a Product Marketing Manager to lead our injection molding marketing strategies and tactics in the Americas. This individual will work in a highly matrixed environment, and collaborate cross-functionally with marketing communications, product management, sales, engineering, and customer service in order to develop strategies that will continue to deliver revenue growth for Protolabs' unique digital manufacturing service offering in the Americas.
You will:
Create annual plans in support of the injection molding service line growth targets for awareness, demand, and revenue, including key activities and budgets to support new customer acquisition and retention of Protolabs' existing customers.
Partner closely with product management to gain a deep understanding of the product vision, upcoming functionality, and determine how best to communicate this externally
Lead service line messaging and value propositions positioning Protolabs' molding capabilities in a differentiated and market-leading way.
Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
Act as a conduit between product management and marketing communications during product launches and go-to-market planning.
Monitor and compare competitors' marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) to ensure market/service leadership and differentiation across all the key segments.
Gain intimate customer persona knowledge and understanding of how Protolabs' unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
Use data analytics to suggest the right level of marketing spend per channel, per persona, per tactic, per segment.
Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment
Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of service-level metrics, such as prospects, opportunities, and revenue.
Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.
Collaborate with content marketing team to identify content opportunities that drive service-specific business opportunities.
You have:
7+ years of product marketing experience, preferably in technical/engineering field
Bachelor's Degree in Business/Marketing, MBA preferred
Proven track record in using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue
Ability to analyze relevant information and make informed decisions
B2B and/or e-Commerce experience highly desired
Keen focus on customer-centric and data-driven approach to problem solving
Strong knowledge or familiarity with marketing automation tools, Google Analytics, Data Studio, Moz or other SEO tools
Power user of networking tools like LinkedIn, Twitter, and industry blogs/forums
Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
Strong technical aptitude and desire to learn more
High interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines
Proficient in all Microsoft Office tools and Salesforce/CRM
What you will get:
Hybrid work!
We offer a competitive salary and annual bonus opportunity
In addition, we offer amazing benefits including but not limited to:
Health Insurance: Traditional OR High Deductible plan
Flexible Spending Accounts
Health Savings Account (including employer contributions)
Dental and Vision
Basic and Supplemental Life Insurance
Short-Term and Long-Term Disability
Paid caregiver leave
You will receive at least 3 weeks of PTO, plus Holiday Pay and Volunteer Hours
401k with company match and immediate vest
Employee Stock Purchase Program at a 15% discounted rate
Matching grants through Protolabs foundation
And More!
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.
Proto Labs, Inc. is an Affirmative Action / Equal Opportunity Employer
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions... For full info follow application link.
All Proto Labs facilities in the United States are ITAR-compliant operations. Due to ITAR regulations, Proto Labs is only able to employ U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire.
Proto Labs, Inc. is an Affirmative Action / Equal Opportunity Employer
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Refer to ID 77267592_1 when applying |
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