WI3666800

1

Bachelor's Degree

Bachelors Degree

Unspecified

40

JOB REQUIREMENTS: At Associated Bank we strive to create an inclusive
culture where different perspectives are valued and recognized as
strengths critical to our success. If you thrive in an environment where
your growth and development are encouraged and supported, then
Associated Bank may be the right place for you. The Digital Marketing
Manager role, with a focus on paid search and display ads, works closely
with internal and agency partners to create compelling and effective
digital campaigns. These efforts play a critical role in our
multi-channel campaigns driving sales, customer engagement, and brand
awareness. This role works closely with the Director of Digital
Marketing and actively collaborates with peers responsible for SEO,
Social Media, email marketing and websites to deliver fully integrated
cohesive campaigns. This person will, Create and deploy digital
marketing strategies and execute digital marketing plans to support
customer acquisition and brand awareness objectives across the LOBs to
include digital media, SEO, PPC, Social CRM, the Associated Bank
website, email marketing and emerging digital marketing tools. Execute
on-page and off-page SEO. Work across marketing teams to develop and
manage focused digital marketing support when needed in order to
increase the profile and results in strategically identified campaigns.
Identify and manage external vendor relationships to deliver digital
features/functionality as desired. Create, categorize, and refine
keyword lists to create a comprehensive campaign that drives qualified
visitors to Associated Bank.com website and supports in-flight marketing
campaign efforts. Requirements Education Bachelor\'s Degree in Marketing
or Communications or equivalent combination of education and experience
Required Experience 7-10 years of Marketing or advertising agency,
database marketing firms, etc. Demonstrated success in many forms of
digital and social media marketing including but not limited to content
marketing, digital advertising, SEO, PPC, re-targeting, social media,
on-line communities & web analytics Required 4-7 years of Digital
technologies, website management within a content management system,
website and user experience testing and quality assurance tools and e
commerce solutions Required In addition to core traditional benefits, we
take pride in offering benefits for every stage of life. Retirement
savings including both\... For full info follow application link. The
employment policy of Associated Banc-Corp, and its subsidiaries and
affiliates (\"Associated\") provides equal opportunity to all persons.
We support a diverse and inclusive work environment where colleagues are
respected, treated fairly, and given equal opportunities to perform to
their fullest potential. We believe it is only with a diverse and
inclusive workplace that the organization can truly perform at its best,
carry out its vision, and make a difference for the communities we
serve. \*\*\*\*\* APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/B78F9EA578F24420