Job Listing
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| Job ID: 14040606 |
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| Job Location: |
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| How to Apply: | To see employer contact information, log in or register. |
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| Job Title: | Digital Marketing Specialist |
| Work Type: | Work Days: Work Vary: Yes , Shift: Other, Hours Per Week: 40, Work Type: Regular |
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| Salary Offered: | Unspecified |
| Benefits: | Unspecified. |
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| Physical Required: | Unspecified |
| Drug Testing Required: | Unspecified |
| Education Required: | Bachelor's Degree |
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| Experience Required: | Unspecified |
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| Required Skills: | Please see the job description for information about required job skills. |
| Preferred Skills: |
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| Job Description: |
BIGOS MANAGEMENT IS PROUD TO BE NAMED A STAR TRIBUNE TOP WORKPLACE IN 2023 FOR THE 9thTIME
LOCATION
Golden Valley, Minnesota (hybrid work option available, must be based locally)
BENEFITS AND PERKS
Competitive benefit package, including HSA employer contribution, and starting 1stof the month after hire
401(k) Plan with employer match
Nine paid holidays, no waiting period to receive holiday pay
Generous Paid Time Off (PTO) and rollover options
Company paid benefits including Life Insurance, Short Term and Long Term Disability
Employee Assistance Program (EAP)
Educational Assistance options
Rent discount
Life Time Fitness Membership discount
SUMMARY
The Digital Marketing Specialist for Bigos is a creative and analytical professional tasked with consistently implementing our digital marketing efforts to enhance our online presence. This individual will be responsible for designing and executing email marketing campaigns, as well as managing digital ad placements across a variety of platforms, while ensuring accuracy and budget efficiency. A crucial part of their role involves the optimization and regular updating of our property websites. The Digital Marketing Specialist will also contribute to our social media efforts by maintaining our company blog and participating in social media content generation and scheduling. Reporting on key metrics such as website traffic, lead cost, and email marketing effectiveness will be required for data-driven strategy adjustments. Supports our employee-first culture and exemplifies our core values of relationships, development, quality, and responsibility.
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
ESSENTIAL JOB DUTIES
Email Marketing
Develop and execute innovative email marketing strategies to engage residents and prospects
Create compelling email content that aligns with our brand and drives conversions
Analyze campaign performance and adjust strategies accordingly
Digital Advertising
Oversees ILS, PPC, and Paid Social campaigns including planning, implementation, monitoring, optimization, analysis, and reporting
Manages integration between the company's Content Management System and paid advertising websites
Maintains and manages all lead tracking information for all advertising channels, including email addresses and phone numbers
Works closely with Marketing Managers and Operations to ensure ad budgets are on track and efficient
Content Creation and Promotion
Craft engaging blog articles that resonate with our target audience and promote our community lifestyle
Collaborate with team members to amplify content reach via social media platforms
Participate in brainstorming sessions for content ideas and work with marketing team to maintain a content calendar to ensure consistent engagement
Website Management
Lead the optimization and routine maintenance of property websites to enhance user experience
Coordinate SEO efforts to improve organic search visibility and rankings
Address support tickets and participate in regular website audits
Update content regularly, including but not limited to leasing specials, widgets, new features, interactive maps, etc.
Online Reputation Management
Serve as an assistant for Reputation.com tools, monitoring and soliciting review responses from Operations
Engage in proactive measures to maintain a positive online presence for our properties
Analytics & Reporting
Monitor and report on website traffic, social media metrics, email campaign results, reputation efforts, and other marketing data as needed
Utilize analytics tools to drive insights and make data-driven decisions
Additional Marketing
Attend and participate in company events periodically, such as open houses, leasing seminars, etc.
Other marketing related duties as assigned
QUALIFICATIONS
Education and Experience:
Bachelor's degree in Business Administration, Marketing, Communications, or related field preferred
2+ years of experience in digital marketing or related field. Multi-family housing or hospitality industry experience preferred
Highly creative with experience identifying target audiences and creating digital campaigns that aim to motivate, inform, and educate
Prior experience managing and leading email marketing, SEO/SEM, and social media
Yardi SiteManager experience highly preferred
Canva experience preferred
Skills and Abilities:
Fluent in English and skilled in oral and written communication
Ability to use tact, diplomacy, and a clear, courteous manner when dealing with co-workers and the public
Decision-making, problem-solving, and time management skills
Ability to handle multiple projects or tasks simultaneously with self-direction
Well versed in marketing best practices and trends within the multi-family housing industry
Knowledge of marketing software, creation of content management, and marketing analytics tools
Physical Demands:
Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer; stamina to maintain attention to detail despite interruptions; strength to lift and carry items weighing up to 20 pounds; vision to read printed material and a computer screen; and hearing and speech to communicate in-person and over the telephone. Must be able to quickly and easily navigate the property/building as required to meet the job functions, including climbing stairs and walking the hallways and common areas.
Personal Protective Equipment: None
Work Environment: Office working conditions, hybrid work model
As set forth in Bigos Management’s Equal Employment Opportunity policy, we do not discriminate on the bases of any protected group of status under any applicable law. This applies to all terms and conditions of employment. Bigos Management also expressly prohibits any form of workplace harassment, discrimination, or retaliation.
Refer to ID 79134885 when applying |
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