Trade Marketing & Business Development Manager 通路行銷及業務發展經理

✒️Responsible Business : Ready-to-Drink (RTD) 立頓即飲品🧋

✅Background & Purpose of the Job

The position provides Business Management and Channel Development for Ready-to-Drink business, delivering category growth opportunities based on analytics and insights

The role interfaces with the Bottlers & Customers across several disciplines, providing strategic, consultative category advisor guidance on Ready-to-Drink categories. We expect candidate to derive growth strategies from data, while leveraging effective communication and influence & negotiation to deliver measurable results with the customer

✅Who You Are & What You'll Do

1. Lead Associate in drafting Ambient RTD trade marketing plan & execute category planning through developing quarterly and monthly plans for Lipton RTD ambient business with closely work with bottler sales team
     • Innovation launches 
     • Assortment
     • Shelf-layout
     • Activation & promotional strategy and efficiency review
     • System P&L and price positions

2. Act as business owner to align, negotiate and execute agreed Taiwan annual operating plan business plan for ambient / chilled / away from home channel with appointed partner within the strategic framework while managing advertising and marketing plan spending

3. Work with team and bottler on monthly review rolling forecast against plan/budget spending / next 3-month promotion adjustment to ensure achieving designed sales / share target

4. Manage new product introduction for listing in national and lead in incubation and implementation of customer or channel exclusive items either importation or by local production

5. Use and leverage account specific category and shopper insights for joint business planning with important customer

6. Support Hong Kong Exclusive Brother Agreements negotiation and roll out in 2025

7. Can flex style in communication to different culture / target audiences and strong influencing & data analytical skills

✅What You'll Need To Succeed

• MUST have at least 5 years working experiences and with 3 years specially on trade marketing experience in multi-national company (food category preferred)

• MUST with experience to deal with or work in local company or distributor sales team ; Key Account Management experience is preferred and a big plus

• Prefer candidate with people leadership experience

• Strong can do attitudes and resilience 

• Strong influencing & negotiation skills

• Good English and Chinese capability and presentation skills

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.