Marketing Strategist

The Marketing Strategist will drive a portfolio of high-value strategic initiatives with the objective of enabling profitable revenue and market share growth. This role will require a high degree of agility, undertaking a wide array of initiative types. The Marketing Strategist will help identify high-value opportunities, build business cases, conduct research and analysis, develop solutions, gain cross-functional input and alignment, and ensure execution. One focus will be on product management and will include shaping and directing product go-to-market campaigns. Other potential focus areas are new market exploration, sales-enablement tool development, and marketing/sales campaigns. This high-visibility role is part of UniFirst’s Strategic Marketing team and will partner with senior leaders and other stakeholders in driving breakthroughs for our business.

Responsibilities:

• Collects and analyses data on customer needs, market conditions, competitor products and activities, and other sources to inform UniFirst strategies
• Develops sales and marketing initiatives based on strategic insights and drives them through execution
• Manages key product initiatives, including go-to-market campaigns
• Develops solutions for Sales performance and efficiency improvement, such as tools for presenting proposals to customers
• Coordinates with cross functional teams, including Supply Chain, Sales, Field Operations, FP&A, and senior leadership
• Conveys analysis and recommendations via presentations and written reports
• Assists with developing and managing the Strategic Marketing team
• Performs other duties as assigned

Requirements:

• Bachelor’s degree required
• MBA or equivalent degree in a relevant field preferred5+ years of business experience, including 2+ years in a strategy development role
• Proven success in developing actionable business strategies based on rigorous analytics
• Experience managing marketing campaigns
• Experience directing technology development
• Strong communication skills, including formal presentations and cross-functional influence
• Strong project management skills
• Strong agility and multi-tasking capabilities
• Strong drive and sense of mission

Benefits & Perks:

401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.

UniFirst is an international leader in garment & Uniform services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.

We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our team. 

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws

UniFirst is an equal employment employer. If you need accommodation for any part of the application process because of a medical condition or disability, please send an e-mail to TalentAcquisition@unifirst.com or call to let us know the nature of your request.

UniFirst Recruiters and/or representatives will not ask job seekers to provide personal financial information when submitting a job application. Please be vigilant as such requests for information may be fraudulent.