Company Overview
alphabroder products build brands, champion causes, acknowledge achievements and offer limitless solutions. Our more than 6,500 styles from 60+ brands of classic and trending apparel and products like drinkware, bags, journals, and technology work hard for our customers – like promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses. Our customers work hard and fast, which is why we have positioned our 10 distribution and production facilities to cover 99% of the US population in a one to two-day ship. Our primary focus is earning the trust of our customers which is why our Vision is:
Be the Most Trusted & Valued Partner
For Branded Products & Services
Position Summary
This is a unique opportunity to join alphabroder’s Marketing Organization. Here you’ll work with marketers, creatives, merchandisers, and product managers to drive significant business impact. In this role you’ll be responsible for the budgeting, reporting, and management of all 3rd party industry web platforms. You’ll develop and execute strategies to enhance alphabroder’s positioning and placement. You’re right for this position if you have a mix of SEO, paid ads, marketing techniques and a general intellectual curiosity.
Responsibilities
- Establish a firm pay for placement(click) strategy with our different 3rd industry-only platforms.
- Monitor and ensure that the Customer interaction with alphabroder is seamless throughout the platforms by consistently reviewing, reporting on, and auditing our products
- Partner cross-functionally with marketing, IT(EDI), and sales to identify areas of opportunity, and develop promotional plans driving to overarching business goals.
- Leverage analytics and selling data to understand product performance metrics, inventory positions, and growth opportunities.