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DIGITAL PRODUCT MANAGER, Abbott Diabetes Care

Location Czech Republic > Prague : Evropska 2590 Category Marketing
JOB DESCRIPTION

DIGITAL PRODUCT MANAGER, Abbott Diabetes Care

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.  

Working at Abbott  

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:  

  • Career development with an international company where you can grow the career you dream of. 
  • Competitive salaries, bonus potential and excellent package of benefits (sports' card, life insurance, private medical care, stock purchase plan and many others).
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

The Opportunity  

Are you a digital marketing professional looking to make an impact in the healthcare industry?

Abbot´s Diabetes Care division is seeking a Digital Product Manager, who will drive our online strategies, enhance customer engagement and optimize touchpoints.

The Digital Product Manager position works out of our Prague location in Czech Republic.

Key Responsibilities

  • Develop and execute digital marketing strategies in line with EMEA guidance.
  • Plan and control the budget for digital marketing activities.
  • Manage digital health tools, including Veeva CRM media updates.
  • Segment data for effective digital communication.
  • Create and manage publication plans for emails and SMS for HCP & HCC.
  • Plan, build, and distribute online newsletters.
  • Write media briefs, oversee campaign KPIs, and propose improvements.
  • Manage copy localizations and MLR approvals in Veeva.
  • Organize and manage online webinars.
  • Utilize SEO, PPC, GA, OR, CTR techniques.
  • Optimize and localize web content based on EMEA recommendations.
  • Drive online traffic to brand websites and improve website usability.
  • Lead app updates and new feature releases.
  • Solve technical issues within internal tools and support reps & KOLs.

Ideal Candidate

  • Proven experience in digital marketing and product management in pharma/medical devices.
  • Strong understanding of digital marketing concepts.
  • Clear communication skills and ability to manage MLR approvals in Veeva.
  • Ability to build relationships and work in project teams.
  • Entrepreneurial mindset, agile, and comfortable with ambiguity.
  • 5+ years of experience in a similar role.
  • Native Czech and fluent English required.
  • Passion for improving patient outcomes.

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Job Id 31108994 Location Czech Republic > Prague : Evropska 2590 Medical surveillance Not Applicable Division ADC Diabetes Care Travel Yes, 5 % of the Time Additional Location Significant work activities Not Applicable

CREATING POSSIBILITIES

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