Job Listing
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| Job ID: 14053402 |
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| How to Apply: | To see employer contact information, log in or register. |
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| Job Title: | Principal Marketer - Remote-24000035 |
| Work Type: | Work Days: Weekdays, Work Vary: No , Shift: First (Day), Hours Per Week: 40, Work Type: Regular |
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| Salary Offered: | Unspecified |
| Benefits: | Unspecified. |
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| Physical Required: | Unspecified |
| Drug Testing Required: | Unspecified |
| Education Required: | Less than High School Diploma/GED |
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| Experience Required: | Unspecified |
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| Required Skills: | Please see job description for required skills. |
| Preferred Skills: |
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| Job Description: |
POSITION SUMMARY:Please apply online using a laptop or desktop computer.NMDP BioTherapies is an emerging vendor in the biotech marketplace, with a near-term focus on cell and gene therapy. We're seeking a Senior Marketing Manager -who can work in close coordination with our sales team-to strategically position us across the client acquisition journey.From awareness to engagement, conversion to remarketing, this person will be responsible for leading the development and execution of integrated marketing plans that promote our unique value proposition and product portfolio. The Senior Marketer must be a channel expert and strong influencer who can facilitate alignment, effectively articulate goals and metrics, and collaborate across a matrixed organization.A successful candidate is someone just as comfortable leading up and across to a Senior Leadership Team, as they are diving a mile deep to complete project plans and tactics. They'll also be guiding the work of internal and outside vendors-and facilitating how we show up in key markets and moments that drive revenue.This candidate will benefit from an existing marketing infrastructure and campaigns that have positioned this emerging vendor for its next stage of growth.An ideal candidate would have over 7 years' experience in life sciences and marketing, with specific experience in immunology, drug development, laboratory assays, stem cell research, and cell and gene therapy with both hands-on experience in a lab as well as in marketing. You will be highly motivated by the mission of the NMDP, which is to save lives through cellular therapy, and by the potential to help researchers accelerate their life-saving research and bring new therapies to market for diseases that previously may not have had a cure. This candidate will be skilled in strategic marketing planning, project management, content management, content writing, sales training and support, ROI reporting, lead generation, event organization and marketing, and innovative approaches to advertising and promotion. This is a remote position (US). #LI-RemoteCheck out our video Saving Lives: It's the Best Job EverACCOUNTABILITIES:Accountabilities include:Develop marketing plans for the business that reinforce the NMDP BioTherapies value proposition, including analysis of customer segments, competitor analysis, business trends, and market opportunitiesCreate and implement appropriate marketing content that drives business, especially revenue and Patients Impacted results across multiple channelsAssist in establishing (and is held accountable for) the achievement of sales and marketing goalsDevelop and coordinate the production of product introduction, sale and support materials, brochures, and other tools in conjunction with the NMDP BioTherapies Product and Strategy team. Coordinate pre-launch, launch and post-launch activitiesResponsible for campaign development including email, web, display ad, social media and event marketingWork closely with the sales organization and product team to successfully identify business opportunities, support tools, and new marketing programs in a timely and high-quality mannerAssume enough technical proficiency with the products to discuss product development with customersWork closely with customers and cross-functional organizations to ensure product changes are communicated properly to the marketplace upon implementationMonitor and analyze indicators of business performance such as sales vs. forecast (units, revenue, gross profit), market share, product mix vs competitors, and other relevant marketing factorsTravel to industry conferences, roughly 6 - 9 per year, may be requiredThe candidate will be required to demonstrate successful experience in CRM, employing modern lead generation and acquisition engagement strategies, insights, contemporary communication techniques and technology, and strong cross-functional team building expertise.REQUIRED QUALIFICATIONS:Knowledge of:Has a thorough functional understanding of the marketing functions, planning and strategy, and in-depth knowledge of cell and gene therapy vendor ecosystem with knowledge of competitorsStrong customer focus is crucialPossesses excellent written and verbal communication skills, attention to detail and has the ability to communicate internally and externally with different businesses and management levelsModern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the likeCustomer relationship management (CRM) platform experience - Salesforce and Pardot preferredWriting strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organizationExtensive knowledge of sales/marketing strategic planning and program deliveryWorking knowledge of domestic and, ideally, worldwide marketsIntermediate computer skills, including Microsoft Office software like PowerPoint, Word, and ExcelAbility to:Assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into a marketing strategyWork effectively and comfortably with scientists and biopharma professionals as well as with all functions and levels within the business organizationProject manage effectively through collaboration with and interpretation of information from a variety of disparate departments.Apply scientific research and development effectively into marketing campaigns and materials.Understand...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Refer to ID 24000035 when applying |
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