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Manager, Brand Management – Coffee
- Drive Georgia business growth through strategy development and business plan development.
- Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment.
- Lead and/or support the development of assigned category growth strategies & execution planning to deliver short and mid/long-term growth.
- Responsibilities include:
Assigned category Business Management Growth strategy & execution planning through LRP and ABP processes. Consumer-centric innovation pipeline development Leading cross functional team members to deliver assigned initiatives to achieve assigned business and consumer target.
What You'll Do for Us
- Manage assigned category business performance including periodic tracking and course correction recommendations.
- Develop assigned category growth strategies through LRP and ABP processes.
- Develop annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
- Develop 3-year innovation pipeline with timely alignment with key stakeholders.
Qualifications & Requirements
- Commitment to the Georgia brand and business
- Brand enhancement & consumer-centric thinking and strategic planning capabilities
- Human centricity, open-mindedness for new challenges and new ways of working
- Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
- Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)
What We Can Do for You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
- Historical heritage: We have operated our business since 1957 in Japan, 1968 in Korea.
- Georgia brand was launched in 1975 in Japan.
- Globally networked ways of working: We have fully networked organization and ways of working in global community.
- Franchiser leadership: We partner with local bottlers as franchise system in both markets.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Leadership; Media Planning; Creative Process; Marketing; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
