Job Information
Bio-Techne Commercial Marketing Manager (Cell & Gene Therapy) - Remote in Minneapolis, Minnesota
By joining the Bio-Techne team, you will have an impact on future cutting-edge research. Bio-Techne and all of its brands provides tools for researchers in Life Sciences and Clinical Diagnostics.
Position Summary:
The Commercial Marketing Manager will help develop and execute the commercial product strategy for Cell and Gene Therapy (CGT) products within Bio-Techne that offer significant promise to treat life threatening diseases. This includes aligning marketing tactics and messaging across various channels with cross-functional and regional stakeholders, working closely with the sales and marketing teams to drive high commercial growth.
Applicants will need a strong background analyzing market data, developing metrics-driven marketing campaigns, identifying and nurturing key opinion leaders.
This is an exciting opportunity to be instrumental in shaping the future of the emerging CGT market!
Key Responsibilities:
Evaluate market and sales data to develop a deep understanding of the CGT market and our customers and competitors.
Develop metrics-based marketing campaigns to drive new customer growth and capture CGT market share.
Maximize campaign performance and ROI using multichannel campaign analytics.
Develop compelling marketing material demonstrating solutions to customer workflow pain points.
Coordinate marketing initiatives with cross-functional stakeholder teams.
Provide support for launch initiatives and help develop go-to-market plans for strategic product lines.
Build strong relationships and maintain close interactions with internal stakeholders such as Sales, Technical Support, R&D, Marketing and Regional teams through active participation in the sales process, including customer visits and customer support.
Develop and deliver product marketing training to global marketing and sales teams and support sales enablement with new content, tools, and reporting.
Help develop a global KOL network to drive advocacy and inform the development of new products and services.
As a part of the broader product management team, provide market insights to influence new product development efforts.
Qualifications
Education and Experience:
Bachelor's degree with a minimum of 5 years of product/marketing management experience within the life sciences field; OR a Master's degree with 3 years of experience; OR Ph.D. with 1 years of experience
Must have experience and understanding of the Cell and Gene Therapy market
Strong business acumen and aptitude for customer requirements
Ability to travel up to 25% domestically and internationally, as global conditions permit.
MBA preferred
Knowledge, Skills and Abilities:
Meets challenges consistently and confidently with energy and drive. Motivated by results, urgency and personal commitment
Possesses high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team player
Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people
High business acumen: understands targeting methodologies, commercial optimization, and articulates a story through data.
Ability to assess current customers and segments and recommend transition strategies and plans with the implementation of new regulation. Outstanding oral, written and communication skills with the ability to present to small and large groups and deal with unexpected questions and challenges while presenting.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States.