Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To
think along with clients and sell. To make markets. To invent. To collaborate. Not just to do
something better, but to attempt things you’ve never thought possible. Are you ready to
lead in this new era of technology and solve some of the world’s most challenging
problems? If so, let’s talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic
company known as a pioneer in computing. You will grow your knowledge of cutting-edge
software, such as generative Al or hybrid cloud, while working with teams across the globe
and driving outcomes that shape the future of IBM and your own career. In addition to a
competitive package, IBM offers a collaborative and growth-oriented work environment and
global responsibilities.

We are currently seeking an experienced and passionate Product Marketing Manager to join our team. In this role, you will work closely with our consulting team, marketing discipline focals, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our products and services in our target client accounts.

The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.

Your Role and Responsibilities

• Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios

• Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of WatsonX with consulting + our ecosystem),

• Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, customer case studies, demos and more.

• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.

• Monitor, analyze, and report on marketing performance and adjust strategies as needed.

• Communicate, project manage, and collaborate across your cross-functional marketing peers aligning to sprint planning

• Stay current on industry trends, market conditions, and competitor activities, applying insights to inform marketing strategies.

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

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Required Technical and Professional Expertise

• 5+ years of experience in product marketing, preferably in a B2B environment.

• Proven track record of developing and executing successful product marketing plans.

• Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.

• Strong analytical and problem-solving skills, with the ability to draw insights from data and apply them to marketing strategies.

• Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics software.

Preferred Technical and Professional Expertise
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