• Advanced degree in a related field required (e.g., marketing, communication, advertising), or a combination of experience, training and education that equates to an advanced degree.
• Minimum 5 years of relevant work experience; higher education preferred.

• Assist in the development and implementation of comprehensive communications plans that support recruitment and enrollment goals, including managing and facilitating the review and approval process for marketing and communication deliverables with academic program clients.
• Design and maintain internal/external portals in collaboration with the admissions operations team.
• Lead creation of email and text marketing campaigns, including set up, configuration, testing, though the Slate system with an eye to best practices and personalization through liquid mark-up and content blocks.
• Support design of social media/videos and print collateral in collaboration with the university’s strategic communications team and campus partners.
• Ensure all style, content and messaging is aligned within university brand standards.
• Track and analyze performance of individual messages and full communication plans.
• Support recruitment team in Slate-based outreach strategies and provide recommendations based on message and audience.
• Work with the Strategic Communications team and the university’s advertising vendor to track leads generated through external ads into/through Slate to measure/report on those leads who ultimately enroll.

• Experience working with Slate or another CRM
• Ability to plan and create email, text and print communications for a variety of audiences
• Exceptional written and communication skills and proven ability to multi-task
• Demonstrated ability to work effectively in both a team and independently producing high-quality results
• Ability to collaborate with all levels of campus partners and stakeholders

• Proficiency in HTML, CSS, JavaScript
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator and InDesign)
• Experience adhering to brand standards
• Knowledge of conditional logic, liquid markup and query writing
• Experience tracking and analyzing message performance to inform improvements
• Experience in higher education setting

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years’ of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu/police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142.

If you are an individual with a disability and desire accommodation in the application process please contact the hiring department.