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Director, Demand Management

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Director, Demand Management
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The Small & Medium Business Group (SMB) works closely with clients as they grow and scale by enabling them to meaningfully connect with their customers across our family of apps. We are hiring a Director to lead SMB’s Demand Management team. This team works across channels to ensure we can contact our advertisers, market the right value propositions, and generate incremental high quality leads for the business. We are seeking a manager who is a proven influencer capable of aligning XFN partners on complex issues; a resilient self-starter comfortable operating in ambiguity and an always-evolving landscape; a strategic and operational thinker with creative problem-solving skills. You will work directly with Sales, Programs, Product, Marketing, Workforce Operations, and Data Science – ensuring that we are maximizing the value we provide to advertisers, and helping our sales people to be more efficient and effective.
Director, Demand Management Responsibilities
  • Build and manage an experienced team of Program Managers.
  • Evolve our Demand Management vision to reflect the omnichannel, AI-driven business transformation underway.
  • Develop and execute a strategy that ensures 1/ our sales people can expediently connect with advertisers in their books 2/ our advertisers are able to discover and engage with the services we provide.
  • Partner with key cross-functional teams (Product, Channel Marketing, Operations) to increase the quality and quantity of leads into our channels.
  • Partner with Analytics and Data Science teams on demand / supply matching, data monitoring, and reporting.
Minimum Qualifications
  • 10+ years of experience in demand management, consulting, operations, sales, or product at large-scale organizations
  • Influential strategist and leader. Experience setting, communicating, and leading through a vision with senior stakeholders.
  • Effective manager. Experience leading teams towards a common goal with a high bar for execution. Experience managing a complex, broad scope.
  • Change agent. Experience leading initiatives involving large-scaled organizational transformations. Grasp of the organizational dynamics that influence adoption of process changes.
  • Expert communicator. Experience distilling complex ideas simply through a variety of mediums (e.g., project plans, presentations, analyses, etc.) and to zoom in and out effortlessly based on audience.
  • Proven business analytics skills. Experience evaluating data to understand trends, developing frameworks, and performing analyses to guide strategy and implementation.
Preferred Qualifications
  • Experience leading Demand Management strategy and execution for a large-scale operation.
  • MBA or Master’s degree in management, finance, technical, or engineering field, or equivalent experience.
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$229,000/year to $291,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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