Designing and maintaining data systems and databases. Designing, developing, updating and maintaining Marketing Campaigns to implement new features, correct errors, improve functionality and build new marketing strategies. Mining data from client’s primary data source AWS S3 data lake and filtering the data to gather the apt population for marketing as per campaign’s intent and requirements. Collaborating with Business analysts, Programmers, Engineers and other Organizational leaders to evaluate campaigns performance, recommend modifications and identify opportunities for improvements. Working on Erwin/ER- Studio, ETL tools like Informatica, SAS, AB initio and Datastage, Databases, Amazon RedShift, Oracle, Tera Data, SQL Server, Hive, Python and SQL programming languages, Pyspark framework in Databricks. Using Statistical tools like Microsoft Excel and Quick sight to interpret data and identify trends and patterns. Perform feasibility studies, and evaluate user requirements. Must be willing to travel for setting up various systems to various clients at unanticipated locations within the United States for short term and long term durations.
