Job Description

Sales Manager (Digital/Local)

Job Summary/Description:
Western Mass News (ABC 40, CBS3, Fox6) is looking for a highly qualified candidate to become a Sales Manager with both Local & Digital sales management responsibilities. The ideal candidate has a solid track record of successfully driving new local direct revenue through both television broadcast & digital solutions. We are looking for an experienced leader who loves building, coaching & mentoring a team of sales professionals and assistants and will lead by example in developing & growing a network of relationships within the community. Strong technical expertise is also a must ? pricing & inventory management, negotiating business to drive revenue & share, and pending/forecasting/budgeting. We have a great culture & talented sales team driven to succeed.

Duties/Responsibilities include (but not limited to):
- Ensure the station achieves monthly, quarterly, and annual digital revenue goals
- Maximize digital revenue by managing digital advertising inventory and pricing
- Coach and lead individual Account Executives to grow digital revenue and drive new business
- Ensure that all digital marketing materials are up-to-date and assist the team with building digital solution proposals
- Attend client meetings with the sales team to present solutions and assist Account Executives with closing and executing campaigns
- Work in collaboration with sales management to foster & promote a positive, successful culture
- Passion for recruiting, coaching, training, and developing multi-platform sellers
- Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep AEs accountable & on track to achieve/exceed revenue goals
- Cultivate & maintain excellent agency and direct relationships with existing & new clients
- Possess emphatic levels of customer service with the goal to exceed clients' expectations
- Strong understanding of marketing, promotions, sponsorships, community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses
- Work in partnership with the sales management team to forecast revenue, manage budgets, and execute strategic plans

Qualifications/Requirements:
- Candidate must possess strong leadership, motivational and sales experience in addition to a proven track record of top performance
- Exceptional skills in recruiting, coaching, and training sellers
- A minimum of 3 years of experience in local television broadcast and/or digital sales management, strategic planning, and a proven track record of leadership and sales success, including development of new local direct revenue & agency negotiations
- Solid understanding of how television & digital products work together to create success for clients. Very strong digital product knowledge to include a full suite of solutions - OTT/CTV, streaming, targeted display & video, social media, email marketing, SEM/SEO, etc.
- Goal-oriented, driven & know how to motivate a local sales team to achieve their sales goals
Can multi-task & manage multiple projects, communicate across departments, and ensure projects & campaigns are executed as proposed and sold
- Strong organizational, written, and presentation skills within a fast-paced environment
- Ability to build and maintain positive customer relationships
- Competitive, persuasive (ability to overcome objections), energetic, and self-motivated traits
- Proficient in key industry software platforms- Wide Orbit, WOMS, Matrix, Excel, PowerPoint, etc.
- Bachelor's degree from a four-year college or university preferred
- Must have a valid driver's license, good driving record and auto insurance

How To Apply

Interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references