WI3670955

1

Bachelor's Degree

Bachelors Degree

Unspecified

40

JOB REQUIREMENTS: Description If you like the outdoors, the reward of
marketing innovative consumer products, and a passionate team
environment, this position is for you. Based in our beautiful Racine
headquarters on the shore of Lake Michigan, you will join a
best-in-class team of marketers working on premium outdoor brands. If
you like hiking and camping, kayaking, fishing or scuba diving, this is
marketer\'s dream job! Learn more about our amazing Camping brands on
www.johnsonoutdoors.com or find us on YouTube, TikTok, Instagram and
Facebook! As our Associate Brand Manager - Camping, you\'ll assist with
executing brand strategy, marketing plans, and campaigns; with
collaborating with internal teams on consumer insights to increase
profitable growth as well as a wide-ranging marketing communications
channels. If you\'re driven, smart, someone who loves to dig in and
figure things out, this is a fantastic opportunity to advance your
career in Marketing! If you also love the challenge of working both
independently and collaboratively with different levels of employees and
business partners, and if you want to bring innovative, versatile and
industry-leading products to market, then it may be time for you to join
the Johnson Outdoors family! Get in touch with us today! What you will
do: Under the guidance of the Brand Manager, provide input into the
development of brand and marketing strategy. Execute brand initiatives
to grow brand equity and brand identity in the market to enhance the
consumer experience and loyalty. Strengthen brand equity by executing
comprehensive and fully integrated marketing programs that address
targeted consumer segment needs. Develop, Collaborate, inform and
execute the marketing communication strategy and plan which includes but
is not limited to marketing campaigns, graphics, photography, print/TV,
advertising, video, packaging, point-of-sale, product catalogs, social
media, digital, CRM/DDM and public relations. Evaluate brand and
marketing strategy ROI and effectiveness using KPI (key performance
Indicator) analysis, metric targets, reporting, testing and tracking,
dashboards and related key reporting. Collaborate with sales teams on
the planning and implementing of sales programs and activities as
necessary to support the sales team, develop sales tools, and attend
major shows/customer presentations and present new products. Serve on a
cross-functional team consisting of product development,
engineering/R&D, sales and operations to support new product launches
based on consumer insight and market research. Manage brand
representation through field promotions such as tournament sponsorships,
show participation, events, ambassadors, and other grass roots
initiatives. What you need to succeed: Bachelor\'s degree in marketing,
business administration or equivalent job experience. Typically requires
a\... For full info follow application link. Equal Opportunity
Employer/Protected Veterans/Individuals with Disabilities \*\*\*\*\*
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/B9AF88C31F96451C