Ad Platforms Business Strategy
Cupertino, California, United States
Marketing
At Apple, we believe in the power of technology to enrich people's lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers — helping people discover content, supporting creators, and protecting and respecting everyone’s privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering dedication to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.
Description
As a leader on Ad Platform’s business strategy and planning team, you will be working across Ad Platform’s senior leadership team to help outline, analyze, refine, and communicate our long term business plan. You will be able to articulate the strategy across the organization as well as evangelize our strategy to various stakeholders. The business strategy will need to include connects into Apple’s overarching vision and guiding principles which will involve cross business collaboration throughout Apple. This role requires a blend of data-driven insights with a sense of creativity for what’s possible. You will play an outsized role on opportunity identification, assessment, development, and communication. The individual in this role would lead by influence, frequently running cross functional working groups to evaluate opportunities and advance proposals. You have a keen sense of the advertising marketplace, and will help position Ad Platforms for global growth.
Minimum Qualifications
- 10+ years of building out corporate and business strategies that drive growth within a high-tech company or product
- A background that includes corporate development, business strategy, business planning, or management consulting or equivalent.
- A deep understanding of the digital advertising industry, its trends, and a well formulated opinion of where the market is going
- Experience analyzing complex new business opportunities
- Bachelor’s degree or equivalent education.
Key Qualifications
Preferred Qualifications
- Excellent verbal, written, and presentation skills
- Ability to lead by influence and work effectively with cross-functional teams in a global matrix organization
- Strong self-starter who is able to drive progress independently
- Ability to establish a long range vision for the business by leveraging data and various analysis techniques
- Committed to ensuring our business strategy drives growth and business results through constant refinement
- Prior digital marketing experience
Education & Experience
Additional Requirements
Pay & Benefits
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.