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Product Manager

Location Thailand - Bangkok Category Marketing
JOB DESCRIPTION

MAIN PURPOSE OF ROLE 

  • Responsible for developing various programs and their execution. 

  • Set pricing to meet revenue and profitability goals. 

MAIN RESPONSIBILITIES 

  • Achieve sales, margin and market share annual goals for the assigned products.

  • Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach in order to grow market-share for assigned products.

  • Prepare and develop marketing objectives, advertising and promotion and ensure their execution.

  • Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company.

  • Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform.

  • Evaluate the practicality and potential of new products and market development.

  • Analyzes and defines customers and market requirements and trends.

  • Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.  Develop annual sales volume and profit forecasts, pricing and expense budgets.

  • Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.

  • Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.  Develops and maintains the contact with customers, Sales force and channels for understanding their needs.

  • Provide direction to educate and develop Product Specialist.

  • Review complaints and suggestions relating to assigned products.

  • Analyze and report market intelligence in a correct and timely manner.  

QUALIFICATIONS 

  • Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
  • Strong sales track record.
  • Sound understanding or qualifications in marketing related principles.
  • Good knowledge of computer based programs including spreadsheets and graphics.
  • Comprehensive industry knowledge.

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GET TAILORED JOB RECOMMENDATIONS BASED ON YOUR INTERESTS.

Job Id 31105577 Location Thailand - Bangkok Medical surveillance Yes Division EPD Established Pharma Travel Yes, 50 % of the Time Additional Location Significant work activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

CREATING POSSIBILITIES

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