Job Listing
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| Job ID: 13994031 |
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| Job Location: |
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| How to Apply: | To see employer contact information, log in or register. |
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| Job Title: | Global Product Marketing Launch Manager |
| Work Type: | Work Days: Work Vary: Yes , Shift: Other, Hours Per Week: 40, Work Type: Regular |
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| Salary Offered: | Unspecified |
| Benefits: | Unspecified. |
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| Physical Required: | Unspecified |
| Drug Testing Required: | Unspecified |
| Education Required: | High School Diploma/GED |
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| Experience Required: | Unspecified |
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| Required Skills: | Please see the job description for information about required job skills. |
| Preferred Skills: |
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| Job Description: |
As a Global Product Marketing Launch Manager, you work as part of the Global Product Marketing team, responsible for driving the global marketing communication strategy and implementation for our MLI portfolio, according to our defined product marketing launch process. As part of the product launch team, you will ensure the development of impactful value-based product marketing content and communication channel mix. You work closely with the commercial team, product management and our insights department to understand the launch KPI's, product benefits and customer insights.
The Global Product Marketing Launch Manager will have excellent stakeholder management skills and will work closely with global and local product managers, insights team, regional field marketing, digital marketing and creative team
Main responsibilities include:
Develop effective global marketing communication strategies and plans for new product launches in direct and distribution channels-considering and including the specific regional needs/strategies
Partner with regional marketing teams to develop launch plans, KPI's and manage global and regional launches
Collaborate with in-house and external creative partners to create product content
Translate technical details into benefits and build on product messaging that sets new products apart from others in the market to give them a unique selling point
Craft compelling messages across marketing channels (landing pages, ad campaigns) in collaboration with the insights team, regional marketing teams, external communications partners and internal copywriting resources
Support the communication of the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
Track and evaluate launch success while partnering with regional marketing and product management teams.
Are you the right match?
To succeed in this position, you are both a creative and quantitative thinker. You bring applicable experience launching B2B products globally through various channels and with progressive product marketing techniques. You can plan and execute by working with a broad group of stakeholders across time zones.
With your self-driven, self-starting and determined attitude you take initiative with enthusiasm.
Job Knowledge/Skills:
Proven experience as a Product Marketing Manageror similar role
Demonstrated ability in developing product marketing strategies to grow market share and increase end user demand
Strong Collaboration and experience managing stakeholders in various departments and at various levels, with empathy
Excellent oral and written communication and phone skills (fluent English written and spoken required)
Strong analytical thinking skills to draw qualitative and quantitative outcomes
Demonstrated ability to effectively create and manage strategic plans / tactical actions
Passion and Energy
High degree of customer and external market focus
Ability to prioritize and multi-task
International experience (preferred)
Education and Experience:
BSc/BA in Marketing, Communications or similar field
3+ years of B2B marketing and communications (product marketing experience preferred)
Travel Requirements:
Position requires up to 40 days of international travel per year
Let's create a cleaner future together
Clean is changing.Today, cleaning is a key contributor to health and safety, and a new clean is emerging, driven by technology and innovation. At Nilfisk we are a driving force in this development, and we work as one team with one agenda, supporting each other across an exciting, dynamic organization. Being part of Nilfisk means having the freedom to speak your mind and do what you do best. You will thrive by having a hands-on approach and the drive to bring your great ideas to life. At Nilfisk you can lead, innovate and collaborate for a cleaner future. Are you ready to make a change?
We embrace diversity and equality with an environment of inclusion. We encourage everyone to apply for the position, regardless of origin, race, ethnicity, religion, physical or mental ability, gender, gender-identity or expression, sexual orientation, and age.
Nilfisk offers a competitive total compensation package. Benefits include Health, Dental, Vision, Basic and Supplemental Life, Critical Illness and Accident Insurance, Flexible Spending Accounts, Health Savings Account with Company Contribution, 401K with Company Match, Long and Short Term Disability, Employee Assistance Program, Legal Plan, Parental Leave, Paid Vacation and Sick Time, Paid Volunteer Day, Tuition Reimbursement, Wellness Reimbursement, Scholarship opportunities, etc.
Job applicant FAQ
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EEO is the Law
Nilfisk, Inc. is an Equal Opportunity and Affirmative Action employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors. Applicants can learn more about our status as an Equal Employment Opportunity/Affirmative Action employer by viewing the federalKNOW YOUR RIGHTSEEO poster.
Equal opportunity It is the policy of Nilfisk not to discriminate any employee or applicant for employment because of race, color, religion, sex, sexual orientation, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Nilfisk to take action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Refer to ID 77638980_1 when applying |
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