Job Description
Job Description
The Category Manager is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.
We are looking for a team member who will be the expert on key Kraft Heinz categories, customers' shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Manager finds opportunities and addresses both Kraft Heinz's and the customer's needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools. The Category Manager specifically supports our Harris Teeter customer team, focusing on the total portfolio of Kraft Heinz categories.
Essential Functions & Responsibilities
Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, Spectra, etc.)
Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisions
Use insight resources to prioritize consumer and shopper needs and opportunities
Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives.
Liaison to internal/external supply chain regarding efficient assortment
Lead broader space initiatives across aisle and store
Understand and apply best-practice category management process
Implement Kraft Heinz Foods shelving principles and standards
Partner with Customer Business Leads in the development of insight-based new item presentations
Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis
Expected Experience & Required Skills
Applicable experience in consumer packaged goods industry
Strong analytical and problem solving capability
Demonstrated syndicated and panel data knowledge, and space management software skills
Applied project management and training experience
Ability to comprehend and sell space management concepts within the context of category management
Strong written and oral communication and interpersonal skills
Tested experience with Microsoft Office products
Work Environment & Schedule
This position is considered an office-based role based in the Cincinnati sales office. Additionally, this role requires this individual to work a salaried, exempt schedule to best execute against customer and internal expectations.
Expected travel: 10-15%
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Location(s)Cincinnati Sales
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
