Job Listing
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| Job ID: 14426048 |
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| Job Location: |
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| How to Apply: | To see employer contact information, log in or register. |
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| Job Title: | Manager, Marketing Strategy |
| Work Type: | Work Days: Work Vary: Yes , Shift: Other, Hours Per Week: 40, Work Type: Regular |
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| Salary Offered: | Unspecified |
| Benefits: | Unspecified. |
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| Physical Required: | Unspecified |
| Drug Testing Required: | Unspecified |
| Education Required: | High School Diploma/GED |
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| Experience Required: | Unspecified |
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| Required Skills: | Please see the job description for information about required job skills. |
| Preferred Skills: |
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| Job Description: |
About the Demand Gen Marketing Team
Thomson Reuter's Demand Gen Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Corporates segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.
We are seeking an experienced, digitally savvy, and data-driven leader for a Manager, Corporates Marketing Strategy to drive robust and integrated marketing strategies across the US market. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, sales leadership as well as across multiple marketing capabilities. This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.
About the Role
In this opportunity as the Manager, Corporates Marketing Strategy, you will:
Deeply understand the Corporate segment's go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
Oversee multiple campaigns, ensuring alignment with marketing strategy, timely execution, and optimal, high-quality results, while guiding campaign planning teams as needed.
Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
Deliver effective marketing strategies to fuel sales funnel and build new pipeline, from marketing qualified lead to closed sale.
Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
About You
You're a fit for the role of Manager, CorporatesMarketing Strategy, if your background includes:
Must be based in the United States; hybrid role based out of MSP or Frisco/Dallas area
6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
Proven ability to develop and implement marketing strategies and campaigns.
Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics
Excellent collaboration and communication skills with ability to work with cross-functional teams
Proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce)
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems
BA/BS required; MBA preferred
#LI-JK3
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. Eligible office location(s) for this role include one or more of the following: Eagan, MN; Ann Arbor, MI; Richmond, VA; Rochester, NY. The base compensation range for the role in any of those locations is $97,100 - $180,300. Chicago, IL; Frisco, TX; Houston, TX; fully remote location. For these locations and any eligible US locations not otherwise noted, including for fully remote location if... For full info follow application link.
As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Refer to ID 82156353 when applying |
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