WI3668365

1

Unspecified

40

JOB REQUIREMENTS: At Northwestern Mutual, we are strong, innovative and
growing. We invest in our people. We care and make a positive
difference. We\'re strong and growing. In a company with such a long and
storied history, this may be the most exciting and important time to be
a part of Northwestern Mutual. We\'re strong, innovative and growing. We
invest in our people. We provide opportunities for employees to grow
themselves, their career and in turn, our business. We care. We make a
positive difference in our communities. Nationally, thousands have
benefitted from our support of research and programs to fight childhood
cancer. Each year, our Foundation, employees and financial
representatives donate time, talent and financial support to causes
they\'re passionate about. Summary In this role, you will bring to life
deep consumer understanding and insights that inspire big ideas and
profitable brand growth. You will lead a learning agenda for consumers
in multiple key Growth Segments - including but not limited to - Mass
Affluent consumers 40-70-year-old and High-Net-Worth markets while
working closely with marketing, product and digital teams to develop
product communication and strategies that are grounded in deep consumer
and category understanding. Keeping a pulse on both competitive and
consumer trends to ensure our marketing teams are making decisions that
both differentiate and resonate with our core consumers is a key element
of this role as well. This is an opportunity to join an exciting and
established company in the thriving consumer insights team within the
Marketing function. This individual is a self-starter \"wired\" to
advocate for the consumer and thrive in a fast-paced and evolving
marketing environment. Principal Responsibilities: As a member of a
high-performance Consumer Insights team, you help to drive clarity
across core and emerging growth segments by creating a focused and
proactive learning agenda (e.g., consumer mindset understanding, concept
testing/refinement, message optimization, client experience enhancement,
thought leadership, etc.). Lead implementation of the learning agenda by
designing multi-stage research efforts, sourcing and managing agency
partners through execution, analyzing and interpreting the learnings
across multiple data sets, and providing recommendations and thought
leadership to key stakeholders based on the findings. Work
cross-functionally with brand, product, client marketing, and digital
teams to develop communication and strategies that are grounded in deep
consumer and competitive understanding. Be a passionate advocate for
your consumer Growth Segments in internal meetings and a driver of
consumer insight-led actions across the enterprise. Bring a consumer
lens to our work every day as a \"trend seeker\" who\'s able to add to
discussions on consumer insights, cultural trends, etc. should be able
to then apply\... For full info follow application link. EEO/AA
Employer/Vets/Disability \*\*\*\*\* APPLICATION INSTRUCTIONS: Apply
Online: ipc.us/t/7279ED2805954EF8 Qualified females, minorities, and
special disabled veterans and other veterans are encouraged to apply.