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Retail Marketing Leader

Location: Cincinnati, Ohio, United States of America
Category: Sales & Marketing
widget: Full time
Posted Date: March 14th 2025
Job ID: JR1919
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Description

Job Description:

ITW Evercoat is a global leader in the manufacture of professional collision repair products. ITW Evercoat is a division of Illinois Tool Works Inc within the Polymers and Fluids segment.  We are known for our unique 80/20 business model and core values of Integrity, Respect, Trust, Shared Risk and Simplicity. Illinois Tool Works (ITW) is a Fortune 200 Company headquartered in Glenview, IL.   The ITW Evercoat division is based out of Cincinnati, OH.

Job Summary:

The Retail Marketing Leader will play an immediate role in accelerating sales against the biggest opportunities.  We have 3 great brands with incredible growth potential. This role involves identifying new opportunities, developing & managing relationships with key retail partners, and driving awareness & consumption via marketing campaigns that deliver against brand goals. 

Essential Duties and Responsibilities:

  • Growth Acceleration: Lead retail P&L and deliver above-market organic growth and operating income targets leveraging ITW business model 

  • Strategy Development: Identify, develop, and win new retail opportunities with category growth focus across key business drivers 1) awareness/trial/repeat, 2) distribution, 3) merchandising, 4) shelving & 5) pricing strategies  

  • Insights to Action: Convert consumer & customer pain points to define & develop new commercial & new product growth initiatives 

  • Promotional & Paid/owned/earned campaign management: Leverage paid/owned/earned model to drive awareness & consumption with heavy emphasis on influencer management; plan promotional cadence that strategically drives incrementality 

  • Digital Strategy: Define how to win strategies in digital including the development of Ecommerce via 1P/3P relationships across Amazon and retailer .COMs 

  • Collaboration & Customer Relationship Management: Work closely with enterprise sales, marketing, product management, & operations teams to ensure alignment and support for key initiatives; build strategic partnerships at retail that unlock new opportunities for growth 

  • Forecasting & Supply Management: Lead retail forecast process to ensure delivery of annual plan and long range plan goals & ensure optimal supply  

Qualifications: 

  • Undergraduate degree in Business 

  • MBA Strongly preferred 

  • Marketing Leadership: 2-5 Years experience in shopper marketing, brand marketing, trade marketing 

  • Sales Leadership: Strong preference for 2-5 Years of proven sales experience in retail sales environment on customer team or brand sales team  

  • Leadership Skills: Strong cross functional leadership, with ability to drive impact through influence 

  • Analytical Skills: Ability to synthesize data/trends/consumer and customer inputs into actionable insights 

  • Communication: Excellent verbal and written communication skills to influence interaction with team members, customers, and stakeholders 

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