Market Marketing & Communications Manager
As the Marketing & Communications Manager for our CHAPO cluster, you will play a pivotal role in shaping and executing marketing and communication strategies to drive business growth.
AniCura is a family of well-known animal hospitals and clinics specializing in veterinary care for companion animals. AniCura provides modern, high-quality veterinary care for pets at circa 500 practices in 15 European countries and creates peace of mind for pet owners through excellent access and patient safety. AniCura has a turnover of around $1B with the aspiration to expand business through a combination of organic growth and new hospital acquisitions. Every year, AniCura’s 12.000 passionate veterinary professionals attend to four million companion animal patients. Since 2018, AniCura has been a part of Mars Veterinary Health, a family-owned company focused on veterinary care.
We are currently looking for a candidate to join our CHAPO cluster (office in Warsaw/hybrid working).
Market Marketing & Communications Manager
As the Marketing & Communications Manager for our CHAPO cluster, you will play a pivotal role in shaping and executing marketing and communication strategies to enhance brand visibility and drive business growth in Poland, Austria, and Switzerland. Your key responsibilities will include:
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Strategic Planning:
- Develop and implement comprehensive marketing and communication strategies (B2B & B2C) aligned with the company's goals
- Conduct market research to identify trends, opportunities, and challenges in the veterinary industry
- Establish key performance indicators (KPIs) for marketing initiatives
- Develop and manage marketing budgets, ensuring optimal utilization of resources and a positive return on investment
- Cooperation with the clinics to build ambassadorship and ensure actions plan for particular activities
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Brand Management & Public Relations:
- Oversee the development and maintenance of a consistent brand image across all clinics in the regions
- Ensure brand messaging is aligned with the company's values and resonates with the target audience
- Build and maintain strong relationships with media outlets, influencers, and industry stakeholders
- Develop and execute public relations campaigns to enhance the company's reputation
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Digital Marketing:
- Lead digital marketing initiatives (SEO, SEA), including social media campaigns, online advertising, and content marketing
- Monitor and analyze digital marketing metrics to measure the effectiveness of campaigns and make data-driven decisions
Your Profil:
- Fluent in Polish and English, nice to know German. Ability to create content and communicate effectively in at least two languages
- Master's degree in Marketing, Communications, Business, or a related field
- Proven experience in marketing and communications, preferably in the healthcare or veterinary industry
- Good leadership skills with the ability to inspire and motivate a team
- Willingness to travel around Poland, Austria, Switzerland
We offer you:
- An exciting working environment in which you can pursue your passion for helping animals with state-of-the-art technology and excellent diagnostic possibilities
- A friendly and committed team!
- Remote working and flexible working hours
- Flexible and customized working conditions
- Individual training and further education opportunities to develop your professional, organizational, and personal skills
- The benefits and career opportunities of the AniCura clinic group (sports cards, health insurance)
If you are a passionate and results-driven marketing professional looking to make a significant impact in the veterinary industry, please submit your application.
- Department
- Management and support roles
- Role
- Marketing
- Locations
- Warsaw
- Remote status
- Hybrid Remote
Warsaw
About AniCura Group
Market Marketing & Communications Manager
As the Marketing & Communications Manager for our CHAPO cluster, you will play a pivotal role in shaping and executing marketing and communication strategies to drive business growth.
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