Job Listing
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| Job ID: 14009700 |
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| Job Location: |
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| How to Apply: | To see employer contact information, log in or register. |
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| Job Title: | Marketing Communications Manager, Biopharma |
| Work Type: | Work Days: Work Vary: Yes , Shift: Other, Hours Per Week: 40, Work Type: Regular |
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| Salary Offered: | Unspecified |
| Benefits: | Unspecified. |
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| Physical Required: | Unspecified |
| Drug Testing Required: | Unspecified |
| Education Required: | Bachelor's Degree |
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| Experience Required: | Unspecified |
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| Required Skills: | Please see the job description for information about required job skills. |
| Preferred Skills: |
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| Job Description: |
About CPC
Colder Products Company (CPC), a Dover company, is the world's leading provider of quick disconnect couplings, fittings and connectors for plastic tubing. Used in a broad range of industries and applications, the innovative coupling and connection technologies from CPC are advancing markets and improving the lives of people across the world. Founded in Minnesota in 1978, CPC is headquartered in Minneapolis-Saint Paul with operations in Germany and China, sales offices in 14 countries and more than 175 distributor partners around the globe.
Job Summary
The Marketing Communications Manager, Biopharma leads the communication strategy and media planning to drive brand awareness, lead generation and product launches in support of the Biopharma business' growth and revenue objectives. This role works collaboratively with the Marketing department, business unit leaders, and external agencies to develop effective marketing campaigns and content strategies. This role requires expert knowledge and experience in digital and global B2B marketing.
ESSENTIAL JOB RESPONSIBILITIES
Plan and develop strategic marketing campaigns that effectively promote CPC's Biopharma business through strong brand positioning and key messaging, leveraging CPC's value propositions and competitive advantages.
Develop and maintain robust market research, including personas, target audiences, and competitive analyses.
Apply expertise in current and emerging online and interactive advertising and promotional opportunities to develop effective media plans and marketing mix.
Define and manage marketing strategies, including digital marketing, email campaign management and search engine marketing, public relations, industry-specific trade media and sales literature.
Partner with other departments and external agencies to design and implement website enhancements to improve the customer experience. Collaborate with business unit and sales leaders to refine strategies.
Define appropriate marketing metrics to measure, analyze and identify opportunities for optimizing marketing results, including website traffic, Google campaigns, lead generation, UI analysis, and brand awareness.
Manage corporate public relations program and work with Business Units to develop strategic PR materials to increase brand awareness and maintain position of expertise within targeted industries. This may include writing, interviewing and editing.
Drive the creation of web, print, email, newsletter and sales tool content within business units.
Leverage resources, coordinate translation, and develop regional and market specific strategies.
Manage corporate brand including trademark and copyright protection.
Manage outside support agencies and contractors as needed to support business goals.
Adhere to all safety regulations.
Demonstrate support of core values.
Perform other job duties as assigned to meet business needs.
REQUIRED JOB QUALIFICATIONS
Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media and e-mail marketing.
Experience in developing global marketing strategies.
Product Marketing experience with multiple product lines.
Expert in developing PR to support corporate brand management via awareness building.
Strong cross-functional team skills.
Strong analytical skills with the ability to turn data into information for business decisions.
Excellent organizational skills and strict attention to detail.
Strong project management skills and ability to deliver quality work within tight deadlines.
Ability to work independently on projects as well as part of a larger team.
Ability to multi-task several simultaneous projects of varying types.
Innovative thinker who can evolve processes over time.
Professional written and verbal skills.
Ability to partner effectively with internal departments and external vendors.
Required Education and/or Experience:
Bachelor's degree in Marketing or Business or commensurate experience
10+ years of business-to-business manufacturing experience with multiple sales channels
Preferred Job Qualifications:
Master's degree
Experience with language translation
Leading video production projects (promotional and instructional) for web use
5+ years of team coordination experience
Travel Requirements:
Less than 10%
Physical Demands & Work Environment:
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must frequently lift from 10 up to a maximum of 30 pounds, depending on position. Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand, walk and/or stoop.
Why should you work for CPC
Join a passionate team of diverse people working together to create, manufacture and support world-class fluid connection solutions. As a CPC employee, you'll enjoy a collaborative, diverse work environment and challenging career opportunities in a fast-growing company where you have the chance to help shape the future and share in the excitement. Recognized as one of Minnesota's Top Workplaces for multiple years, CPC offers supportive leadership, comprehensive benefits, employee events and competitive compensation.
CPC's comprehensive benefits program includes the following:
Health and Wellness
Health and wellness coverage starting on day one for you and your family
Automatic Health Savings Account (HSA) contributions for eligible medical insurance plans
Multiple paid time-off programs, including PTO, holidays, parental leave, volunteer days and bereavement leave
Financial
401(k) plan with automatic employer contributions starting on day one
Profit Sharing options and a financial consultant
Tuition assistance for you to continue your education, scholarship programs for children of eligible employees and on-site training and education events
Referral bonuses for connecting friends and family to job openings
Employee loyalty and peer-to-peer recognition programs
Culture and Community
Access to in-person and online advisors and education for wellness and financial health support
A co-op and intern program in partnership with the University of Minnesota
Support of local community groups, as well as donation matching, on-site blood drives, and more
Multiple committees including a FUN and Diversity and Inclusion committee
This job description is not designed to contain a comprehensive list of tasks, responsibilities or duties. CPCreserves the right to amend to meet legal, business and organizational requirements as necessary.
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
Refer to ID 78877521 when applying |
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