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Principal, Product Marketing
Location(s): Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Accountants are Intuit's top priority partner. 9 out of 10 SMB owners report that having an accountant makes them more successful, confident, and less stressed about their business. Thanks to our 30+ year history of deep partnership with accounting professionals, Intuit has almost 1M active ProAdvisors helping our SMB customers across the globe. However, we recognize that we must be building more offerings for our SMB, MM, and SP customers with accountants' needs in mind to maintain our deep partnership ties.
Qualifications
Critical Competencies
- Partner Empathy: Gracefully receive input via a wide variety of perspectives to build the conviction that Intuit understands, cares for and is investing in accounting professionals, while also conveying a clear idea of where Intuit stands on sticky issues aligned with our values and strategy
- Voice of Partner Synthesis: Ability to collect a tremendous amount of partner feedback, operationalize strategic filters to to prioritize the top partner pain points that will unlock our customer and business growth. With the direction of the Partner Transformations Leader, build out the top priorities to unlock the opportunity, customer-, partner-, and data-back. Communicate priorities to win through a strategic frame internally and externally and our progress against them
- Coalition Building Activator: Building on your partner empathy and strategy synthesis, you will co-create plans with the appropriate segment teams to deliver against top VOA and ensure our Say/Do builds trust and inspires increasing amounts of partner confidence. Be the connective tissue and between the feedback and priorities and segment strategy and priority development. Inspire and lead internal teams to take action on top Partner needs aligned to our Ecosystem strategy
Goals & Accountability
- Own the Partners Transformation pillar: ACTIONED VOA as measured by segment team specific roadmap changes to deliver for accountants as users, customers (of our midmarket offerings), and channel partners that accelerate usage, PRS scores, and recommendations
- In partnership with segment champions and the relevant teams, drive the creation and execution of action plans to win the hearts and minds of accountants: For top business priorities (e.g., MM, QB Live, WFS, and Money) enrich Intuit offerings and strategy by capturing, relaying and asserting needs to unlock growth by driving the closure of gaps between our plan for key product lines vs what’s needed to win
- Curate prioritized list of ecosystem Voice of Accountant to prioritize the right work to solve the top accountant needs inhibiting their usage, delight, and recommendation of our offerings for their clients’ workflows
- Partner with CS and PM teams across the SBSEG segment teams to generate, prioritize, and action the top pain points aligned to our strategy
- Publish a partner-facing version of this list quarterly to the community and provide monthly updates on progress in our Monthly In The Know Webinars to accelerate their visibility into our Say/Do ratio, better understand our strategy, and grow their confidence in our partnership with them
- Build process for Accountant champions in every segment across product, GTM, CS to deliver against accountant accelerators
- Innovate our release management process {maybe}
Values
- Customer obsession
- Stronger Together
Responsibilities
The ideal candidate will have a demonstrated track record of working successfully across internal teams and external communities to unleash partner and business outcomes. We are looking for equal parts quantitative-synthesizer, accountant-need strategist, coalition-building activator, and business-focused executor.
- Identify the intersection of accountant needs and business opportunity
- Inspire and partner with diverse teams across the business to deliver win-win-win strategies for our customers, partners, and our business
- Run minimum efficient process to streamline Voice of Accountant (VOA) quant and qual data synthesis to deliver empirically sound prioritization using auditable analytics, and partner with product, GTM, Sales, and Customer success team
- Drive quarterly global meetings to share VOA insights, align on accountant opportunities, and capture critical accountant actions to accelerate customer, partner, and business outcomes
- Inspire accountant champions across SBSEG, CG, and PCG to utilize accountant use/love/recommend metrics and unlock accountant opportunities in annual plans and quarterly product and GTM roadmaps
- Oversee a robust change management process that ensures QuickBooks ProAdvisors are proactively briefed on most important changes in their client's and their firms' workflows
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $183500-248000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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