Programmatic Analyst

Job Description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD


Overview

LANGUAGE LEVEL:

  • English B2+ Upper Intermediate.

EDUCATION:

  • Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field.

 

YEAR OF EXPERIENCE:

  • 6 months – 1 year  of experience.

Responsibilities

DUTIES AND RESPONSIBILITIES:

  • Setup programmatic campaigns, within each required platform, following agency and 
    advertiser guidelines. 
    • Co-Participate in weekly status calls
    • Monitoring the health of your campaigns, ongoing optimization efforts to meet 
    campaign objectives, including daily management of campaign budgets, website 
    conversions, bid management, and ad creative based on performance history and the 
    client's objectives.
    • Ensuring the quality of deliverables and campaign set up within the platforms.
    • Proactively makes suggestions and troubleshoots issues.
    • Maintain daily communication with the client’s campaign managers.
    • Report any issues that can spark within the operation promptly. 
    • Deliver recommendations, execution & analysis of beta tests, new platforms, 
    optimization strategies and vendors
    • Assist to Digital media training sessions and complete the required certification and 
    updates
    • Proactively identify growth opportunities and regularly communicate them to client.
    • Help develop documentation of best practices for improving operational efficiencies 
    within the team and the group.
    • Keep abreast of industry trends through advertising and media journals and recognized marketing source.
    • Generate powerful insights that add value to campaign performance and focus on 
    better results.

 


Qualifications

SKILLS AND QUALIFICATIONS:

  • Must-Have: 
    • Basic knowledge of Digital marketing. (Platform: Meta Ad – Search Ads)
    • Reporting experience.
    • Medium Excel knowledge.
    • Positive attitude and willingness to learn. 
    • Interest in digital media and advertising.
    • Strong communication skills.
    • Data analysis
    • Math Skills.
    • Attention to detail.
    • Results-driven mindset.
    • Basic analytical thinking.
    • Excel 

Additional information

Nice to Have (Not Required): 


• Basic familiarity with at least one digital media platform.
• Strong knowledge in one/two of the following fields: 
Media planning  
Media Buying  
Bidding Management Tools 
• Interest in learning digital tools, such as:
DV 360
Amazon 
TTD
 Yahoo Ad

 

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