Introduction

At IBM, we know that transformation drives change, and it is in our DNA to continuously transform. Our Business Transformation Consultants help drive large scale change that spans IBM business units and geographies. As a part of this team, you will have the unique opportunity to be a part of driving IBM's ongoing transformation as a company that continuously innovates and leads the market.

Your Role and Responsibilities

Brand Professional: The candidate should Provide strategic guidance on developing brand elements like logos, taglines, and brand voice. designing and implementing brand identity guidelines to ensure consistency across all platforms.

Required Technical and Professional Expertise

• Research Condust: Conducting market research to understand the industry, competitor activities, and customer behavior

• Brand Asset Analy: Identifying key brand strengths, weaknesses, opportunities, and threats; and developing comprehensive brand strategies to position the coporate/family/product/family brand effectively in the market

• Brand Identity: Providing strategic guidance on developing brand elements like logos, taglines, and brand voice

• Brand Visibility :Practice experience on social media and advising on potential partnerships and marketing opportunities to enhance brand visibility

• Communication skillset: Creating standards and procedures for internal communication that align with our corporate branding strategy

Preferred Technical and Professional Expertise

Fluent English

About Business UnitIBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

Your Life @ IBM

About IBM

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.